Concept showcase of a successful, home grown restaurant group at the Global Restaurant Investment Forum

A successful home-grown Chinese cuisine brand being showcased by Malt & Salt Hospitality for its concept development, growth strategy and quantum increase in revenues at a great international hospitality forum in front of a global audience comprising of Hospitality professionals from the world over.

The GRIF brought together global Hospitality professionals under one umbrella, where we presented a home-grown, Chinese cuisine restaurant concept, The Monk to a wide & large audience.

Malt & Salt Hospitality presented alongside other leading international brands and showcased the only home-grown restaurant concept during the three-day conference.

The aim of the presentation was to showcase how The Monk group of restaurants was being operated, managed and grown by Malt & Salt Hospitality. Key features of the presentation included:

  • Concept creation
  • Concept build
  • Growth of the business
  • Opening new outlets in Dubai
  • Strategic direction & business process streamlining
  • Success of the brand & customer loyalty
  • Quantum increase in revenues & profitability

In addition to the concept showcase, Malt & Salt Hospitality was also involved extensively in the overall conference, networking & attending the Gala Awards Dinner night.

Malt & Salt GRIF Dubai