The GRIF brought together global Hospitality professionals under one umbrella, where we presented a home-grown, Chinese cuisine restaurant concept, The Monk to a wide & large audience.
Malt & Salt Hospitality presented alongside other leading international brands and showcased the only home-grown restaurant concept during the three-day conference.
The aim of the presentation was to showcase how The Monk group of restaurants was being operated, managed and grown by Malt & Salt Hospitality. Key features of the presentation included:
- Concept creation
- Concept build
- Growth of the business
- Opening new outlets in Dubai
- Strategic direction & business process streamlining
- Success of the brand & customer loyalty
- Quantum increase in revenues & profitability
In addition to the concept showcase, Malt & Salt Hospitality was also involved extensively in the overall conference, networking & attending the Gala Awards Dinner night.